About

These are the facts of the matter. This is The Upshot.

The Upshot has been running since 2000 as an independent music promotions and marketing support outfit. We serve mainly in the field of alternative clubbing, supplying DJs with the hottest new tunes from the biggest names to the more isoteric, and downright interesting. We also create launch and playback events in the clubs for new albums and a slew of bespoke marketting and promotion initiatives to suit any campaign. Our record company clients range from Universal to Sony, through Co-Operative to The Fabric Label, and we have run over 2,000 successful campaigns.

If you run a club night, as a DJ or promoter and are interested in joining us, please fire us an email at promo@theupshot.co.uk, subject : Mailing List. Its a free service, giving you some of the finest new tunes up front of release. We don't believe in musical parameters, save for we steer clear of manufactured pop, instead waving the flag for real artists, be they guitar, synth or loop laden. if we love it, we want to share it.We service via a secure digital delivery service straight to your inbox, and occasionally things will fall through your real letterbox too. The service is gratis, subject to you passing our 'fit and proper' criteria, which is basically you are who you say you are and you so what you say you do. So, join our happy throng!

The Upshot is a multi-faceted and friendly beast these days, with proprietor Stephen Barnes also working in the fields of Radio and TV documentaries (including a recent Silver Award at the Sony Radio Aademy Awards), running a fledgling label, consulting in film projects and lecturing at the University of East London. If the fields of the visual arts, docs, lecturing or label dealings are more your thing, we may well be able to help too.

Feel free to cotnact us any time :

General Queries : promo@theupshot.co.uk

bestest

The Upshot Upstarts